文案

Key Responsibilities • Working closely with designers and strategists to add a strong verbal dimension to our creative output • Bring brand strategy to life in creative ways. • Bring the strategy to life, write a manifesto for the brand, articulate the brand's personality, create stories around the brand • Bringing creative ideas to life • Work closely with the designers and strategists on the job to create powerful ideas for products, services, communications, etc. • Creating brand voice principles and helping to create before/after examples • Craft messaging themes and key messages that pay off brand strategy • Support naming work and generate names for brands, products, services, initiatives, etc. • Writing copy for an ad, a smartphone app, a set of brochures, a website home page, a Facebook page or a campaign to get staff engaged • Brainstorming ideas with other team members • Discuss your ideas in internal workshops and ideations • Occasionally, proofread copy for deliverables on your projects • Bring to life, through the written word, the concept, and execution of integrated, cross-channel initiatives – including large web initiatives, online advertising & digital marketing. • Meaningfully contribute to the ideation and conceptualisations of marketing and content ideas. • Understand the needs, motivations, and aspirations of your audiences, so that you can speak to them in the most effective, compelling, and engaging way • A love of collaborating with your team members – creative directors, art directors, designers, coders, and other equally talented team mates – to consistently deliver polished, award-worthy work • Leverage and optimise relevant resources, and ensure that projects stay on brief. • Attend project briefing meetings, or project kick-offs, where required. • Question briefs where appropriate – providing extra value and pushing for the most effective solutions. • Tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform. • Research your client's industry and their audience. • Clearly present your work to your peers, through clear, concise decks and virtual • Assist with business pitches. • Be proactive and self-determined. • 与设计部门和战略部门紧密合作，为创意产出提供有力的文案支持。 • 以创造性的方式营销品牌。 • 撰写品牌战略，阐明品牌个性，撰写品牌故事。 • 将创意想法变为现实。 • 和设计师，策略一起合作，为产品、服务和沟通等提供创意性的想法。 • 帮助品牌确定传播调性，并给出相关前后示例。 • 制定推广主题和关键信息，来助力品牌战略 • 根据客户的需求，为品牌、产品、服务和方案命名。 • 为广告、应用程序、宣传页、网站主页、Facebook 主页或推广活动撰写文案，用以与消费 者进行沟通。 • 和其他部门成员一起头脑风暴。 • 在内部会议和研讨会上表达你的想法。 • 审核并校对项目交付物料。 • 通过文案将传播理念变为现实，并执行跨渠道方案，包括大型推广计划、线上广告和数字营 销。 • 对营销内容的构思和概念提供有意义的见解和意见。 • 了解受众的需求、动机和愿望，从而以最有效、最有吸引力的文案与他们沟通。 • 持续创作出精良优秀的作品，并和你得团队成员开展良好合作，包括创意总监、艺术总监、 设计师、程序员以及其他同样有才华的同事。 • 充分利用和优化相关资源，确保项目始终按照客户需求执行。 • 根据需求，参加项目需求讨论会或项目启动会。 • 合适地对项目需求提出疑问，并提供更有效的解决方案来推动项目进度，获得额外价值。 • 无论是为了销售还是传递信息，需要根据客户需求定制针对性的内容和风格。 • 研究客户所在行业和他们的受众。 • 通过清晰明了的方案，向你的同事清楚地解释你的想法。 • 参与商业比稿。 • 积极主动，自我激励

Key Requirements • Bachelors' degree or above Bachelor’s degree in Marketing, Advertising, Communications or related field • 3 years creative experience in advertising or brand side. • Sharp creative judgment. • Admirable reputation/profile as a creative mind. • High Emotional Intelligence (EQ) and endurance with an ability to lead staff through setbacks and motivate subordinates to perform under pressure. • Confident nature and ability to make contact with the general public. • Able to write different types of creative copy (long, short, headlines, stories) for a wide range of audiences and purposes • Keen to understand the bigger picture of our clients and their worlds [including business strategy, customer/consumer insights, client dynamics. • Able to maintain a good eye for details • Articulate and persuasive in presenting your work • Able to work in teams, under pressure and deliver against deadlines • Ability to perform under pressure and meet deadlines; and to develop irregular activity schedules. • Risk taking attitude. • Open-minded and ambitious with high integrity. • Fluent Chinese speaker and writer: English as plus • Comfortable working both independently and as part of a team • Knowledge of current technologies and products influencing the creative landscape • A well-rounded portfolio that speaks for itself • Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences • Relevant work examples — portfolio is required • An appreciation for the relationship between textual and visual elements (and great design in general). We expect our copywriters to understand that a product isn’t truly great unless the copy and the designs support each other. • 拥有市场营销、广告、传播或相关专业的学士学位。 • 3年广告或品牌方面的工作经验。 • 有敏锐的创意判断力。 • 拥有令人赞叹的创造能力。 • 拥有高情商和抗压能力，有能力带领成员克服挫折，激励下属在压力下的表现。 • 能在公众面前自如地沟通。 • 能够为了不同的受众和目的撰写不同类型的创意文案（无论尝、短、标题、故事等） • 积极了解我们客户所在的行业（包括商业战略、客户或消费者洞察、客户动态等） • 表现出对细节的良好洞察力。 • 在介绍呈现工作时，能做到言之有物，具有说服力。 • 能够在压力下执行项目，并且在截止日期前完成。 • 能适应不定期的活动时间安排。 • 拥有敢于冒险的态度。 • 具有脑洞，有雄心，并极具诚信。 • 既能独立工作，又能团队协作。 • 了解当前会对创意产生影响的技术和工具。 • 有能力将来自不同渠道和背景的复杂材料融合在一起，创作出能吸引目标受众并产生共鸣的 作品。 • 能理解文字和视觉元素之间的关系（包括优秀作品），因为只有在文案和涉及相互支持的情 况下，才能创作出真正优秀的作品。 • 拥有并提供全面的作品集。 • 普通话流利（口头和写作），懂英语者更佳。 • 相关的工作案——需要提供作品集。