Senior Copywriter

Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight Make branding recommendations when needed, sell ideas to client and team Ensure strategic execution while collaborating closely with Art Director Write effective and compelling short or long-form copy for all communication channels. Develop compelling content ideas and copy requirements Establish a consistent tone of voice, even if guidelines are not documented Integrate with copy from other media when necessary Communicate with team leads to assess all aspects of the idea and its execution in order to carry out the creative vision Research, create and articulate high level concepts for traditional & digital experiences based objectives and brand considerations and inspire teammates to do the same Write compelling concept vision statements and creates appropriate story and presentation in accordance to presentation objectives and sells this to other team members and client Participate in brainstorming and conceptualization activities. Establish a consistent tone of voice, even if guidelines are not documented

Bachelor’s degree required Major in Advertising, Journalism, English or Communications preferred At least 3~4 years of copywriting or editorial experience in digital advertising or marketing environments Awareness of multi-disciplines of offline & online marketing, website, packaging, design Ability to present and articulate the thinking/concept behind the work internally Creative, innovative thinking, willing to take initiative Work in FMCG / Beauty category is a plus.